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Thursday, February 26, 2009

The Next Big Thing

Photo Credit: Bucknell University
"Necessity, who is the mother of invention" - Plato, The Republic

The politicians and talking heads can call it whatever they'd like or spin it in any direction they please, but the reality is that our economy is hurting. Businesses are struggling to hit their bottom line and as a result people are taking pay cuts or losing their jobs with increased regularity. It's extremely tempting to let fear govern our actions and to withdraw from the market or allow our businesses to stagnate. But you must fight the urge because now, as Plato suggests, is the time for innovation!

Start-ups are beginning to pick up in Texas and even nationwide, especially as more professionals get laid off. Without the demands of a 9 to 5, people can finally begin to explore the ideas that have been ruminating in the back of their minds for years. In fact, as you read this, you probably have a few ideas that you're interested in pursuing. Today, you and other potential entreprenuers have a fantastic chance to execute. Don't let this opportunity to pursue your dreams and passions slip away because of the same tired excuses that have deterred you up to this point. The market is craving brilliant ideas. Why not yours?

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